Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers

San Francisco — April 2013

Jan Chipchase’s new book published by HarperBusiness has been released a couple of days ago and it’s pretty damn good. If you have any interest in understanding what people are doing around the world, how they are doing it, why they are doing, and what it means for your products and services, this is a great read. You can buy it on Amazon for $17.

You can read an excerpt of the book in Jan’s latest article for Fast Company: What’s The Secret To Design Innovation? Extreme Immersion.

“We spend a fair amount of effort making sense of all this data at every step of the process, and by the end of our time in a city the live-work space feels like Mission Control, with every inch of wall space covered in maps of the city, participants’ profiles, and hundreds if not thousands of observations, quotes, and insights. In and among it all are the gems that can lead to the Next Big Thing.”

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers (9780062125699) by Jan Chipchase and Simon Steinhardt. Published on April 16, 2013 by HarperBusiness, an imprint of HarperCollins Publishers.