Nokia Contacts Bar
Photo © Nokia, London, 2008.
On October 3rd at Remix in London, Nokia unveiled the new Nokia 5800 XpressMusic, a mobile device for music and social media consumption with a touch-screen. The Nokia 5800 is among the first devices to support Comes With Music, the Media bar, and the home-screen Contacts Bar widget.
I had the opportunity to participate briefly in the early phases of the product development. The product program team and Nokia Design addressed together a number of physical and digital design themes, and very quickly the large 3.2″ touch-screen emerged a great opportunity. In any product, the home-screen is a prime piece of real-estate and mind share, and more often than not, it is the least useful – except to show off your dog, cat, kid, wife/husband/gf/bf, etc. and see what time it is.
The aim was to provide the best music and social media experience possible right from the home-screen by executing on our brand promises: Very human technology and Feeling close, and insights Nokia Design had gathered along the years of observing how people consume media and communicate with their most important people.
People communicate through media.
People access content through people.
The future of media is social.
Simply it was about designing a social media experience that is as human and natural as possible by making multimedia communication reflect the way people think and feel.
Photo © Nokia, 2008.
We wanted to be literal about People Connecting and offer the most explicit representation of human technology and feeling close. We designed a home-screen widget, named Contacts Bar, that shows at a glance the faces of your most important people, your recent activity with them – texts, calls, emails – as well as their latest online media activity from sites such as OVI, Facebook, Flickr, etc.
A picture is worth a thousand words… the myriad of digital photos, music tracks, and videos being shared daily is a clear demonstration that people communicate with more than words . Media allows people to vary and fine-tune the intensity, emotion, and intimacy of their communications. The Contacts Bar is about giving people additional choices on how they explore, live, work, and connect with their most important people.
The press release and additional information can be found in the press section of Nokia.com.
Filed Under: communication, design, mobilephones, Nokia, product, ui, ux