Kristian discussed the challenges of communicating and “selling” a design vision while Jane talked about Thoughtless Acts and 5 related thoughts.
1) Informed Intuition – not just the process but intuitive people with point of view.
2) Human Centeredness – not just consumers but other people within the business ecology.
3) Sustainability – not just materials and processes but also behaviors and meanings.
4) Cultural context – not just the prevailing tradition but embracing other influences.
5) Co-creativity – not just consumers of design but participants in creating it.

Time to act.