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	<title>Thoughts &#187; shopping</title>
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		<title>Appearances</title>
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		<pubDate>Fri, 09 Sep 2005 14:44:24 +0000</pubDate>
		<dc:creator>raphael</dc:creator>
				<category><![CDATA[post]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[losangeles]]></category>
		<category><![CDATA[shopping]]></category>

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		<description><![CDATA[After 5 years in Finland, I am pretty used to choose products based on brands, packaging and common consensus. Today was my first trip to the supermarket in LA, and amongst other things, I had to buy laundry detergent. This is the selection that was offered to me. All these bright colours, tacky slogans e.g. [...]]]></description>
			<content:encoded><![CDATA[<p>After 5 years in Finland, I am pretty used to choose products based on brands, packaging and common consensus. Today was my first trip to the supermarket in LA, and amongst other things, I had to buy laundry detergent. This is the selection that was offered to me. All these bright colours, tacky slogans e.g. <em>wash whiter than white</em>, <em>whiten the white and brighten colours</em>, etc made me really really suspicious.</p>
<p><a title="Photo Sharing" href="http://www.flickr.com/photos/grraph/43076963/"><img src="http://static.flickr.com/30/43076963_a2e4136454.jpg" alt="Cleaning component" width="500" height="375" /></a></p>
<p>Being a designer (strikes the pose), most of my clothes are black; and I am quite concerned with fading colours. After a few minutes it was obvious all these products do wash very well, but do they convey respect of colours, softness, eco-friendly? I ended up buying a white/blue detergent. I have no idea if it is the best one, but at least I trust the product enough just because of its packaging. Form over function.</p>]]></content:encoded>
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