I feel like I make things un-bold for a living now. Lane Becker.

I am obsessed with it – SMS, emails, RSS, and the list goes on and on. Anything bold, I need to un-bold it. Bold, un-bold, bold, un-bold, old, un-bold, etc. It’s driving me crazy. What makes me even more crazy is “pull” communication/media. Check. Is there anything bold ? Yes. Un-bold. Check. Nothing. 5 minutes later. Check again. Nothing. Well, you know what I mean because it’s YOUR life also.

Now let’s take a moment to think about the designer that first decided on this styling.

Unread = bold | Read = normal weight

It has probably been decided in 2 minutes at the last minute without really thinking about it. How many design decisions happen this way ? Millions. Yet, I can’t help thinking that this person opened the Pandora’s box and turned us all into digital slaves un-bolding things all day long. On the otherhand, I/we *just* created your digital leash.